"In-$nore Coupons."

The idea was to transform something people were often mocked for into something rewarding. The brand gave people the chance to simply convert the disruptive sounds of snoring into In-Snore coupons, with discounts based on the severity of the snore. The louder people snored, the greater the discount they received on SleepZone snore-reducing pillows and Lazy Bed Bases.